Andrew speaks to boardrooms, sales floors, conference halls and school assemblies, and adjusts nothing about who he is between them. Forty-five minutes or a full day, up to 1,500 people in a room.

He's not there to be inspiring. He's there to say the thing everyone in the room is already thinking and nobody has said out loud, and to leave people with something they can actually use on Monday morning.

Before any of it, he spent thirty years in business, running the biggest Lloyds branch in Wales. He knows what it's like to sit in an audience with a target hanging over you.